Hi Charis, One of Serverside Group’s customers in ...

2008-07-10T14:25:00.000+10:00

Hi Charis,

One of Serverside Group’s customers in the US - Capital One - have placed on-line card personalisation at the centre of their on-line marketing campaign. Cardholders can personalise a number of their financial card products including Visa, MasterCard and Small Business. Two things that I thought you might find interesting:

Flickr App:
Traditionally our issuers either provide the choice to upload your own photo or you choose from library of images. Cap One have added a third option – you can sign into your Flikr account (online photo sharing site) and all your images will appear for you to choose from. It’s a nice piece of web integration and Web 2.0 interactive marketing. Check out Capital One Image Card

YouTube:
Also I thought it interesting that all of Capital One's adverts now appear on YouTube. Some getting over 50,000 views. Check out:
Cap One Galatica advert
Cap One Mega Villain advert
Cap One Mad Scientist advert

Whilst on about YouTube did you see Westpac ATM sketch? This was a video sketch from the 2006 University of Queensland Law Revue and winner at the Melbourne International Comedy Festival Open Season Short Film Competition back in 2006. It just shows how long content remains on-line. Plus, I don't know for sure, but I'd guess it wasn't Westpac who uploaded the video yet its the first video that comes up if you search for Westpac on YouTube.

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Hi Charis, One of Serverside Group’s customers in ...