This campaign advertisement ironically ran alongside an SMH story on banks refusing to pass on this week's 0.75 per cent rate cut from the Reserve Bank.
The advertisement links to a campaign site http://www.truthpod.com.au/ where visitors are encouraged to step inside a virtual booth and complete a short survey.
At the end of the two-question survey participants are thanked for "telling it like it is" and advised "From November 16 your banking could change".
The truth pod looks very similar to the JetBlue story booth which was used to gather feedback on the brand from customers. Video and audio material gathered via the booth was then used in a series of advertisements for the airline.
Online Banking Review sources say the campaign appears to be the work of Sydney advertising agency Lavender which boasts Westpac amongst its list of clients.
We've emailed the feedback address for the truth pod asking them to reveal their identity, and await a response.
1 comment:
you are spot on about it being Lavender. i used Streamwall (www.streawall.com.) to see if people are actually getting interested in it though and it appears not.
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